Bravery and Data Driven Creativity
Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also...
How to Build your first Content Marketing Strategy
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The top skills of CMOs? Industry, Digital, Sales and Marketing Strategy.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing...
12 Leadership Lessons From World Class Football Managers
(or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping...
How to Write Stunning Blog Post Titles
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Techniques to Reduce Facebook Ads Spend
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